Media & Speaking
I am available for selected conversations on insurance infrastructure, software for regulated markets, underwriting systems and the practical role AI is likely to play in insurance.
If you are working on an interview, profile, podcast, panel or event, this page is intended to make the basics easy.
Topics I can speak on
- the next decade of insurance infrastructure
- why insurance is still such a large software opportunity
- the operational reality behind quoting, binding and reporting workflows
- what AI is likely to change inside insurance, and what it will not
- building software in regulated markets without adding operational risk
- founder positioning, product narrative and category design in complex industries
Approved bios
Luke Aitkins is the co-founder and CEO of Bertie, a software company building infrastructure for a more modern insurance industry.
25 words
Luke Aitkins is co-founder and CEO of Bertie, where he is building software to make insurance operations more modern, adaptable and easier to run.
50 words
Luke Aitkins is the co-founder and CEO of Bertie. He writes and speaks about insurance, software and AI in regulated markets, with a particular focus on the systems behind quoting, binding, documentation and operational workflow.
100 words
Luke Aitkins is co-founder and CEO of Bertie, a software company focused on the infrastructure layer behind modern insurance operations. His background spans product, engineering and technology leadership, and his work covers insurance, software and AI in regulated markets. He is particularly interested in how better systems can reduce operational friction, improve workflow clarity and make insurance products easier to build and run. He writes about insurance infrastructure, product design in complex industries and where AI can create real value in trust-sensitive environments.
180 words
Luke Aitkins is the co-founder and CEO of Bertie, where he is building software for a more modern insurance industry. His work focuses on the systems that shape how insurance businesses operate in practice, from the structure of core workflows to the quality of information moving through them. Before Bertie, his background covered product, engineering and technology leadership across high-growth software environments. That experience sharpened his interest in industries where software matters deeply but still has meaningful room to improve. Insurance stood out because it combines economic importance, operational complexity and a clear need for better infrastructure.
Luke writes and speaks about insurance, underwriting systems, software for regulated markets and the practical adoption of AI in trust-sensitive environments. He believes great products should reduce cognitive load and make important work easier to do well. He is especially interested in the long-term shape of insurance infrastructure and how better software can help experienced operators move faster without giving up control.
Suggested speaking topics
Insurance needs better infrastructure, not more surface-level software
A talk on why the biggest opportunity in insurance is improving the operating model beneath the workflow.
Why insurance is one of the hardest software categories
A practical explanation of the product, data and operational complexity that makes the market difficult — and defensible.
How AI will actually enter insurance
A grounded view on ingestion, triage, decision support, governance and where the first meaningful wins are likely to appear.
Building in regulated markets
What changes when the product has to earn trust through operations, not appearance.
Pull quotes
“The real opportunity in insurance is better operating systems, not better interfaces.”
“AI will matter most where it removes surrounding work, not where it pretends to replace judgement.”
“Serious markets reward serious products. Insurance is one of the clearest examples.”
Press & interview guidance
For written profiles, the shortest accurate description is:
Luke Aitkins is co-founder and CEO of Bertie, an insurtech company building software for a more modern insurance industry.
For podcast intros, a good version is:
Luke Aitkins is co-founder and CEO of Bertie, and writes about insurance, software and AI in regulated markets.
Headshots, extended bios and company context can be supplied on request.